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On the day of the first El Mocambo date, the Stones arrived for a soundcheck at 4.30pm. But it was true, Keith didn’t have to live by the rules of normal society…but when all is said and done, it’s Keith’s life.” “We had been through so much in the previous 13 years, conquered the world, shared in an adventure the likes of which mere words cannot do justice to. “I can tell you, I cared about Keith, and not just as a work colleague,” said Bill Wyman in his Rolling With The Stones book of 2002. But it was Keith’s debilitating burdens that were most urgent in their minds. Halfway through rehearsals in Toronto, Mick had to rush to New York, where his daughter Jade had appendicitis. They were dealing with a welter of internal issues, including their attempts to prevent the News of the World from publishing images from Robert Frank’s infamous 1972 film Cocksucker Blues. The band had not played live in seven months.
On the day of the first show, the band rehearsed upstairs and soundchecked for the live recording.” Another band was added to the April Wine shows called the Cockroaches, which was the Stones’ alias. “We had natural cover,” says Bluestein, “because if anything got out, we could say, ‘No, look, April Wine is playing. The prize was tickets to see April Wine with an unknown band called the Cockroaches.
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A radio contest was organized in which listeners were asked the question “What would you do to see the Rolling Stones play live?” It was a tactic that ensured a full house of real devotees, even if it also prompted the arrival of more than a few nude polaroids. The booker for the venue, Dave Bluestein, came up with the idea of announcing the March shows as by April Wine. “I told him that we could,” Roman recalled, “and then started thinking about how we could actually do it without anyone knowing.” When he did, Rudge asked Roman if he thought he could pull off the events without incurring a media orgy. It was months before I heard from them again.” After a while, they looked over and I nodded, smiled and pointed. Rudge looked at it first and then Mick wanted to see. “I tried to play it cool, and wrote a message on my CHUM FM business card that said, ‘I’m here if you need anything.’ I called the waiter over and had him take it to Mick and Peter’s table. “I saw walk in,” he later told the National Post. Duff Roman, radio personality and executive and a bastion of the Canadian music business, happened to be there too. The previous year, they had walked into the city’s bespoke Windsor Arms Hotel, a bolthole for visiting celebrities, as they scouted potential sites for the club idea. Whose appearance and sightings with Mick Jagger caused a national scandal.Keeping anything on the down low when it involved the most famous rock ‘n’ roll band in the world was always a challenge… the visit had been scoped out months before, by Mick Jagger and tour manager Peter Rudge. The event took on political overtones due to the presence of Margaret Trudeau, then wife of Prime Minister Pierre TRUDEAU, The shows were recorded and released as the album Love You Live. The El Mo made international headlines in 1977 when the Rolling Stones performed upstairs on 4-5 March, billing themselves anonymously as "the Cockroaches." Word leaked out and massive crowds turned up for what was the Stones' first club date in 14 years. Marilyn Monroe reportedly dropped in for a drink in 1958 and artists from U2, Elvis Costello and Duran Duran to Blondie, the Ramones and Stevie Ray Vaughan have all appeared on its stages. Its origin as an entertainment venue dates back to 1850, but it was not until the neon palm tree sign was erected in 1946 that the El Mocambo legend was born. The building at 464 Spadina Avenue has played a pivotal role in Toronto's cultural history.
Of all the acts to appear under the neon palm, none was more famous-or notorious-than the Rolling Stones. Over the years, the El Mocambo's main and second floor stages have played host to blues musicians and rock groups, reggae acts and country bands, major stars and indie artists. The famous neon palm tree sign hanging out over the sidewalk of Spadina Avenue has served as a beacon for entertainment in TORONTO for more than six decades. Visit its companion website, which is linked below, to explore all the features of the app online.
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This text is from the free Toronto in Time app, which was created by The Canadian Encyclopedia and is available from the App Store and the Google Play store. Previous Next Toronto Feature: El Mocambo Tavern
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